Act Now

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Act Now is a consulting and marketing firm founded by Adam Werbach and based in San Francisco.[1]. Its clients include major corporations, foundations and non-profit organizations.

Selling Out to Saatchi & Saatchi S

On January 31, 2008, reported: "Those still on the fence about the sellout status of our September coverboy Adam Werbach--the youngest ever Sierra Club president who's now doing sustainability work for Wal-Mart--are about to be taken for another surprise twist. This morning Werbach announced that his San Francisco sustainability consultancy, Act Now, has been scooped up by none other than the lovemark-man himself: Saatchi & Saatchi's Kevin Roberts. The new company, called Saatchi & Saatchi S, in which Werbach will remain CEO, plans on bringing sustainability to the ad agency's clients, which include A-listers like P&G, Toyota, and Visa. [1]

Act Now and Wal-Mart

According to its website, "The Personal Sustainability Project (or “PSP”) was designed by Act Now to educate Wal-Mart and Sam’s Club employees, or Associates, on sustainability in a meaningful way to improve their health and well being, foster widespread community engagement and drive cultural change throughout the organization. ... Act Now’s challenge was to develop a communications strategy as novel and engaging as the PSP program itself."[2]


On December 31, 2007 clients listed on its website included the following: [2]

Articles and Resources


  1. Act Now, "Meet the Team", accessed January 2007.
  2. Act Now, Act Now: Clients: Why Today's Leading companies Turn to Us", accessed January 2008.

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