Australian Association of National Advertisers

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The Australian Association of National Advertisers (AANA) is an industry lobby group representing Australia's major advertisers.

The AANA is behind an advertising campaign known as "Jo Lively" which was developed in response to calls to ban junk food advertising to children, which it opposes. The advertising campaign promotes a balanced diet and exercise and uses the catch-cry "eat well, live well, play well".

In a July 2006 submission to a meeting of state and federal health ministers AANA made a number of claims about obesity in an attempt to resist regulations on junk food advertising: [1]

  • "marriages between fat people may lead to a genetic vulnerability being handed on"
  • that industrial chemicals could change human metabolism and "encourage fat formation"
  • air conditioning was a problem because "comfortable temperature zones increase food consumption"
  • blaming a reduction in smoking rates because people who gave up smoking often gained weight


Contact details

Suite 2, Level 5
99 Elizabeth Street
Sydney NSW 2000
Tel: (02) 9221 8088
Fax: (02) 9221 8077

Other SourceWatch Resources

External links

  • Clare Hughes, "Look into my eyes", Consuming Interest, Spring 2005. ("The food industry is where the financial services industry was a decade or two ago, playing the same kinds of distracting games rather than playing it staright with consumers").
  • Lara Sinclair, "Food giants push health message", The Australian 9 June 2005.
  • Greg Kelton, "Parents blamed for obese kids", The Advertiser, 27 July 2006.