Coca-Cola Company/Coke Cans Weber Shandwick

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Source: MilkPEP

In January 2007 the Coca-Cola Company has terminated a 15-year long working relationship with the global PR firm Weber Shandwick. [1] (sub req'd).

The makers of Coke objected to the PR firm helping run a campaign for the Milk Processors Education Program (MilkPEP), a project funded by dairy companies. As part of the MilkPEP campaign, a January 8, 2007 media release stated that "experts say that nutrient-poor, sweetened beverages are a problem because they can push nutrient-rich beverages out of the diet -- including low-fat and fat-free milk." [2] In a statement to PR Week, Coke described this as "a direct, inappropriate and misguided attack on our industry." [3]

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