David Henry Goff

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

David Henry Goff, Ph.D. was a Communications Professor at the University of Southern Mississippi, and was an Industry Expert for the Defense in the state of Mississippi's case against the tobacco industry.


Dr. Goff has a Ph.D. in Communication Studies, including the study of Mass Communication, Marketing, Social Psychology and Public Opinion. For the past 22 years he has taught the primary media effects course in the Graduate Program in Communication at the University of Southern Mississippi. Dr. Goff has published in the areas of children's television advertising regulation and the use of media to communicate health related information to selected publics. Dr. Goff was used as an expert in the Mississippi case. (Source: Mississippi Expert Disclosure.)

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