Diversified Agency Services

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Diversified Agency Services is the holding company for the PR firms owned by Omnicom.

DSA Controls GPlus Europe, Lobbyist for Russia

In 2006 Diversified Agency Services acquired a majority stake in GPlus Europe, the EU political communications specialists with offices in Brussels and London. http://www.gpluseurope.com/fr/archive.html

The Russian government signed a multi-million dollar deal with the Washington office of the PR company Ketchum and GPlus Europe. The Financial Times reported that the contract is "to improve the presentation of Russia's presidency of the Group of Eight leading nations." In late April 2006 U.S. Republican Senator from Arizona, John McCain, criticized the decision in January by the Russian government controlled company, Gazprom, to cut off gas supplies to the Ukraine. The deputy press attaché to Mr Putin, Dmitry Peskov, told the Financial Times that Russia's 12-month presidency stint of the G8 "didn't get off to a good start on the communications front." "Perhaps if we had already been working then with some kind of communications company things would have been different," he said.

In Their Own Words

From the Omnicom website:

Diversified Agency Services (DAS) manages Omnicom's holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 160 companies, which operate through a combination of networks and regional organizations. They serve international and local clients through more than 700 offices in 71 countries.
Customer Relationship Management
A range of DAS resources provide clients with customer relationship management services, including sports and event marketing, branding/consultants/design, direct/relationship marketing, promotional marketing, field marketing, non-profit marketing and entertainment marketing. The companies include three of the top 10 promotional marketing agencies and worldwide leaders in sales promotion (Alcone Marketing Group, The Integer Group and Tracy Locke); a leading global direct marketing company in Rapp Collins Worldwide; and Interbrand, one of the world's leading consultancies in brand strategy, valuation, and naming.
Public Relations/Public Affairs
DAS includes three of the top seven public relations firms in the world, Fleishman-Hillard, Ketchum, and Porter Novelli International, as well as specialist agencies including Brodeur Worldwide, Clark & Weinstock, Gavin Anderson & Company, and Cone.
Specialty Communications
DAS has built an influential global healthcare franchise, of which six healthcare communications companies are ranked in the top 25. DAS also includes Bernard Hodes Group and the premier business, corporate and financial advertising agency, Doremus.

For more information on DAS marketing services and specialty communications, visit http://www.dasglobal.com.

Listing of PR firms


Specialties Website Design & Development; User Testing & Research; Intranets & Portals; Online Marketing & Branding; Content Management & Personalization; Metrics & Analytics

BlueCurrent Public Relations

Specialties Public Relations, Brand Marketing, Consumer Products and Services, Media Relations / Publicity, Direct-to-Consumer Channels

Pleon Worldwide

Specialties Technology Public Relations, Financial Public Relations, Health Care Public Relations, Consumer, Corporate Communications, Integrated Marketing, Marketing Communications, Brand Building, Positioning & Messaging, Competitive Intelligence, Public Affairs, Research, Digital, Sales Force/Employee/Channel


Clark & Weinstock

Specialties Reputation Consulting, Corporate Restructurings, Crisis Management & Litigation Support, Lobbying, Mergers & Acquisitions, Public Affairs, Public Policy, Strategic Positioning

Cone Inc.

Specialties Consumer/Brand Marketing, Food and Beverage, Active Lifestyle, Cause Branding & Strategic Philanthropy, Crisis and Issues Management, Media Relations/Publicity

FitzGerald Communications

Specialties Technology Public Relations, Corporate / Product Marketing Communications, Investor Relations, Life Sciences, Opposition Research / Image Insight Measurement Analytics

Fleishman-Hillard International Communications

Specialties Biotechnology, Business-to-Business Marketing, Business-to-Consumer Marketing, Corporate Credibility, Corporate / Reputation Management, Financial Communications, Food & Agribusiness, Healthcare, Interactive, Internal Communications, Litigation Support, Public Affairs, Social Impact Marketing, Technology


Gavin Anderson & Company

Specialties Financial & Corporate Communications, Public Affairs, Investor Relations, Mergers & Acquisitions, Crisis Public Relations, Corporate Positioning


GMR Group (The)

Specialties Healthcare Consultancy, Managed Care, Market Assessments, Strategic Planning, Professional Education, New Product Planning, Managed Care Skill Building

Hall & Partners Group

Specialties Brand and Communications Research, Brand Strategy Development, Communications Strategy Development, Advertising Development and Evaluation Research, Brand and Communications Tracking

HMC Group

Specialties Healthcare Communications, Medical / Pharmaceutical Advertising, DTC / OTC Advertising, Medical Education / Meetings / Speaker Programs, Patient Recruitment Programs (CME), Managed Care, Public Relations, Healthcare Consulting



Specialties Public Relations, Brand Marketing, Corporate / Financial / Investor Relations, Issues & Crisis Communications, Litigation Support, Food & Nutrition, Healthcare / Biotechnology, Public / Government Affairs, Technology Public Relations, Change Management, Workplace Communication, Internal Event Services, Entertainment Marketing, New Media Communications, Lobbying, Grassroots, Constituency Relations


Mercury Public Affairs (New York)

Specialties New York Public Affairs, State & Federal Government Affairs, Public Opinion Research, Issues/Crisis/Strategic Counsel, Advocacy/Issue Advertising, Grassroots Campaigns, Strategic Media Relations & Public Relations, Political Campaign Management

MMG (Matthews Media Group)

Specialties Strategic Health Communications, Clinical Trials Patient Recruitment, Public Relations and Advertising, Social Marketing and Research, Special Populations Outreach, Editorial, Graphic Design, and New Media

Nonprofit Fundraising and Communications Group

Specialties Nonprofit Marketing, Direct Marketing Audits, Direct Mail Fundraising, Television Fundraising, Database Management, Fulfillment, Interactive Services, List Services, Printing and Lettershop Services, Government Relations, Capital Campaigns, Hispanic Marketing, Public Relations


Porter Novelli

Specialties Public Relations, Consumer Marketing, Food & Nutrition, Healthcare, Corporate / Public Affairs, Consulting, Strategic Planning & Research, Interactive Media, Technology Public Relations, Change Management, Litigation Management, Crisis Management, Strategic Philanthropy


Worldwide Healthcare Communications Agencies

Specialties Medical/Pharmaceutical Advertising (Ethicals & OTC), Direct Marketing, PR, Branding & Promotional Services, Corporate Communications, Strategic Marketing Consultancy, Medical Education, DIgital Communications, Managed Care/Disease Management.