Edelman Australia

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Edelman is an international public relations firm with significant operations in Australia. Edelman employs around 1856 people worldwide, and generated revenues of $206 million in 2002. It began operating in Australia in 1987, and opened a branch in Melbourne in 2002. It focuses on "corporate and finance, health care and consumer marketing".

Edelman acquired the Australian firm Rowland from Saatchi & Saatchi in 2000, and the merged company was reported to have revenues of $18 million. (Rochelle Burbury, "Edelman Shifts Towards Consulting", Australian Financial Review, 31 October 2000)


Former Personnel


Political donations

Labor NSW $36,925
Liberal NSW $10,800
Labor NSW $20,650
Labor NSW $4,200

External links

  • Andrew Hornery, "Palace Is The Place To Master The PR Trade", Sydney Morning Herald, February 15, 2001.
  • Lara Sinclair, "Don’t ignore social responsibility: Edelman, B&T, January 25, 2002.
  • Paul McIntyre, "PR giants struggle against small-is-beautiful brigade", The Australian, July 31, 2003.
  • Paul McIntyre, "Corporate philanthropy nice if everybody profits", The Australian Business; Marketing And Advertising, December 11, 2003.