Edward Villiers Morse

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Edward Villiers Morse, Ph.D. is a Sociologist at Tulane University and is considered an Industry Expert. He has testified in favor of defendant tobacco companies in legal cases against the industry.


Dr. Morse obtained his B.A. in Business Administration in 1966 from Michigan State University at East Lansing, Michigan, and his Ph.D. in organizational behavior in 1971 from Cornell University in Ithaca, New York.[1]

Dr. Morse is Clinical Professor of Psychiatry at Louisiana State University Medical Center, New Orleans and is both an Associate Professor in the Department of Sociology and an Adjunct Professor in the Department of Pediatrics at Tulane University in New Orleans (no address listed). A specialist in Sociology with a concentration in behavioral medicine, Dr. Morse has taught and conducted extensive research in the determinates of human behavior, particularly risky behavior and the development of public policies to alter behavior patterns affecting health issues from childhood to young adulthood. Recognized as an international expert, Dr. Morse has been a consultant to President Clinton, federal, and state agencies on formulating health-care policies and programs aimed at preventing HIV and other behavior-based health issues.

Dr. Morse testifies about high risk behavior patterns among children and adolescents: they engage in unsafe premarital sex, don't use condoms, drive fast, do not use seat belts, and experiment with drugs and alcohol. He will testify that peer pressure and parental influence, not advertising, influences youths' smoking behaviors. He will also say that these behaviors are altered by legally restricting access to tobacco products, and not by any warning labels or restricting marketing tactics. His bibliography is voluminous. He was a defense expert in the Mississippi case. (Source: Mississippi Expert Disclosure.)

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