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LOHAS is an acronym for Lifestyles of Health and Sustainability that was coined by Gaiam (Nasdaq: GAIA), a highly successful media company known for producing yoga DVDs.

Gaia, Inc. is an online video subscription service. Under their Gaiam subsidiary, they also provide fitness products and media, including products relating to stress relief and the practice of yoga. Its brands include Gaiam TV which changed its name to Gaia in 2016.


Board (2017)[2]

Board (2013)

Accessed May 2013: [3]   Executive Management





Resources and articles

Related Sourcewatch


  1. Gaia Board, organizational web page, accessed August 2, 2021.
  2. Gaiam Board, organizational web page, accessed September 8, 2017.
  3. Gaiam Management & Directors, organizational web page, accessed May 5, 2013.