Gerald H. Long

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Gerald H. Long was Director of R.J. Reynolds (RJR) from 1979-88. He was President of RJR from 1982-1986. He served as Chief Operating Officer from 1982-83 and CEO from 1984-1986. He served on the Tobacco Institute Executive Committee from 1984-87. He replaced Edward J. Horrigan as president of R.J. Reynolds' domestic tobacco business.


Gerald H. Long worked at R.J. Reynolds Tobacco Company, 401 Main St., Winston Salem, North Carolina 27101-3818. Long was a marketing and sales aide to Edward J. Horrigan. He is knowledgeable regarding the marketing and sales strategies used by R.J. Reynolds Tobacco Company, specifically the repositioning of More as a woman's cigarette. He was President of R.J. Reynolds Tobacco Company in 1986. Long has knowledge of R.J. Reynolds Tobacco Company's and the tobacco industry's participation in the public disinformation regarding the health hazards of tobacco use, the manipulation of nicotine in tobacco products and the marketing of tobacco products to children.(Ashes to Ashes p. 514)

Gerald H. Long served as Director for R.J. Reynolds Tobacco Co. 1979-1988, President 1982-1986, Chief Operating Officer 1982-1983, Chief Executive Officer 1984-1986, and Chairman for R.J. Reynolds Tobacco USA 1987-1988.(Source: R. J. Reynolds summary - R.J. Reynolds Liability Notebook) He also served on the Executive Committee for Texas Institute, Inc. from 1984 through 1987. Long worked for R.J. Reynolds Tobacco Co. as Grand Director 1972; Group Director then Vice President of Brand Operations 1972; Executive Vice President, Member of Executive Committee 1979; President & Chief Operating Officer 1981- ; Senior Vice President; and for R.J. Reynolds Tobacco International Inc. on the Board of Directors 1984.(Source: R.J. Reynolds Who's Who NMLRP)

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