Hallmark Cards

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Hallmark Cards is the largest producer of greeting cards, being sold in more that 43,000 retail stores in the U.S. 4,000 of these stores have the Hallmark Gold Crown name. Brands for the cards are Hallmark, Shoebox, and Ambassador, and through subsidiary Sunrise Greetings - Sunrise, Max & Llucy, Dena Designs, and WeinerDog. Hallmark also owns Crayola which makes crayons and art supplies for children, such as markers and craft and activity kits which are sold throughout the world. Hallmark's subsidiary Crown Media Holdings has the Hallmark Channel which specializes in family-oriented programming and reaches 75 million people in the U.S. [1] [2] [3]

Political contributions

Adele Hall, whose husband is Donald J. Hall - Chairman of Hallmark Cards, is a Bush Pioneer (see Bush's Rangers) having raised at least $100,000 for Bush in both the 2000 and 2004 presidential elections. Hall ranked No. 104 in 2003 on the Forbes 400 Richest Americans, with an estimated net worth of $1.9 billion. They are leading donors to the GOP. Adele Hall held a fundraiser for Bush before he publicly announced his presidential candidacy. [4]

Hallmark Cards gave $98,580 to federal candidates in the 2006 election through its political action committee - 27% to Democrats and 68% to Republicans. [5]


The company spent $320,000 for lobbying in 2006. The lobbying was done through two lobbying firms: Capitol Tax Partners and Evans Capitol Group. [6]


Key executives: [7]

Contact details

2501 McGee St.
Kansas City, MO 64108
Phone: 816-274-5111
Fax: 816-274-5061
Web: http://www.hallmark.com


  1. Hallmark Profile, Hoovers, accessed July 2007.
  2. Crayola Profile, Hoovers, accessed July 2007.
  3. Crown Media Profile, Hoovers, accessed July 2007.
  4. Pioneers and Rangers, Texans for Public Justice, accessed July 2007.
  5. 2006 PAC Summary Data, Open Secrets, accessed July 2007.
  6. Hallmark Cards lobbying expenses, Open Secrets.
  7. Hallmark Key People, Hoovers, accessed July 2007.
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