Herd smoker

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

"Herd smokers" smoke "herd brands," also known as "entry brands." These are the most popular cigarette brands smoked by "starters" and young people, like Camel, Marlboro and Newport. Luring "herd" smokers to switch to another herd brand is a goal of cigarette marketing campaigns aimed at younger smokers. According to Shari Z. Teitelbaum, Director of Marketing and Sales Decision Support at Philip Morris, these brands attract the largest share of young adult smokers and are the most popular ... "for smokers that would be likely to kind of follow the herd ..." and have a group mentality. [1][2]

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  1. DOJ SUPP PART 3 - PAGES 201-274.PDF Email attachment/Court filing. pp.. 231-232. June 14, 2005. Philip Morris Bates No. 5000936961/7034
  2. Minda Maggio, Philip Morris Herd Mailing Recommendation Memo. February 22, 1996. Bates No. 2060164468/4470