Joel Benjamin Cohen

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Joel Benjamin Cohen, Ph.D. is a Marketing Professor at the University of Florida, and an Anti-Tobacco Expert. He is a Professor of Marketing and Director of the Center for Consumer Research at University of Florida.


Joel B. Cohen holds a B.S. in Business Administration, an MBA in Marketing, and a Ph.D. in Business Administration/Marketing. He has published extensively in the field of marketing, consumer behavior, consumer psychology and consumer research and has had a distinguished academic career.(State of Florida’s Proposed Plaintiff’s Disclosure of Expert Witnesses, 2/5/97)

Joel Cohen is a Distinguished Service Professor of Marketing and Adjunct Professor of Anthropology, Director, Center for Consumer Research, University of Florida, Gainesville, FL 32611. Cohen was the Director of Center for Consumer Research at the University of Florida in 1988.(Newsday 6/20/88). He is a potential advertising expert. He believes cigarette advertising works subtly on children. He believes smoking is associated in ads with healthy active people, which detracts from the health warnings. He believes that young people in particular tend to discount the long-term consequences of smoking, then, before they know it, they are addicted to cigarettes.(Newsday 6/20/88)

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