KOOL 10s

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

KOOL 10s This Brown & Williamson (B&W) marketing document proposes that B&W start selling KOOL King cigarettes in packs of 10 cigarettes addition to the usual-size pack containing 20 cigarettes. The writer proposes B&W sell the smaller packs for about half the price of a full pack. The target market for this proposal is lower-income or unemployed young adult black males. The rationale for selling cigarettes in a 10-packs is that it:

Will generate purchase when target audience suffers greatest financial need (just before the next pay check/government check arrives.)

Title KOOL 10 S
Author A.G. Forsyth
Date 19850417
Bates 542004058/4061
Collection Brown & Williamson
Pages 4
URL: http://legacy.library.ucsf.edu/tid/xmc23f00

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