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Lebanon is a Middle Eastern country bordering on the Mediterranean Sea and located between Israel and Syria. [1]


This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Tobacco industry information

A Philip Morris document describes the type of cigarette advertising the company planned for Beirut, Lebanon in 1993. It shows PM planning to implement advertising methods that would be considered unacceptable in the U.S. PM appears to use the poverty of Lebanon to allow them to push their advertising more deeply into these cultures. For example, Lebanon apparently lacked sufficient funds for public works, like refurbishing bridges and sidewalks and adding lighting to underground tunnels. This provided PM with an opportunity to engage in a sort of "public-works advertising" by offering to provide funds to refurbish bridges, roundabouts and pedestrian-ways and add lighting to the dark tunnels in Beirut in exchange for the ability to place large, prominent "Marlboro" signs ("branding") at the entrances to these tunnels, bridges, etc. PM also planned to place "Marlboro" logos on roadways where they would be adjacent to public signage imploring people to "Drive Safely" and "Walk Safely." PM carefully considered timing its promotions with an eye towards undermining concurrent public health messaging, as revealed in these plans listed under a section called "Diversification Program" : "Study the introduction of the Marlboro classics clothing line to Lebanon. This comes at a time when anti-smoking campaigns and activities are increasingly implemented."[1]

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  1. Philip Morris Projects for Future Exploitation July 1993. Bates No. 2501261910/1926
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