Lucy Louise Henke

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Lucy Louise Henke, Ph.D. (Marketing Prof., U of Louisiana-Lafayette, Industry Expert): Defense


Dr. Henke is an Associate Professor of Marketing at the University of New Hampshire with a Ph.D. in Communication Studies from the University of Massachusetts in Amherst. Dr. Henke has developed a nonverbal methodology for assessing young children's perceptions of television advertising. She was used as an expert in the Mississippi case. (Source: Mississippi Expert Disclosure.)

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