Mark Cann

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Biographical Information

"Mark is also CEO of its trading company, Forces Events Ltd. Before that he was in the Army as a Queen’s Royal Lancer for 12 years. His service took him on operations to Belize, Mozambique, Bosnia, and Cyprus. He also served in India, Germany, Italy, Switzerland, Canada and UK. He retired, declining a place at Staff College, a Major, having been an Operations Officer, Adjutant and Squadron Leader, aged 33. He commanded D Squadron Royal Yeomanry for 18 months after retiring.Educated at Repton School, and Loughborough University (BA (Hon) in Politics and History.

"As Chief Executive of The British Forces Foundation (a morale boosting charity for serving members of the Armed Forces) Mark specialises in putting on events mainly in Operational Theatres, many of these projects have been televised and were produced by Mark. He won the Charity Times ‘Principle of the year’ at the 2008/09 charity awards.

"Mark is also currently a Director of CU2 Ltd (a successful ‘Events, Consultancy and PR’ company) The Armed Forces Charities Advisory Company (which overseas investments of £220 million with Black Rock on behalf of Forces Charities), The Combined Services Polo Association, RAC/AAC Skiing, Administrator of the Erach and Roshan Sadri Foundation (a grant giving Foundation for Homelessness and Education) and Trustee of Wiltshire Bobby Van Trust (that protects elderly and vulnerable people and victims of domestic violence). He is also a respected adviser on Charity, Foreign Affairs and Defence and a founding Director of the First Defence Think Tank.

"Mark is passionate about sport and regularly enjoys, polo, skiing and tennis. He is an enthusiastic but awful golfer. His other passions are watching football (supporting Arsenal), collecting first edition political autobiographies, portrait photographs and first edition early twentieth century novels. Mark is married to Emma a very talented equestrian, School Governor and company director. They have a daughter Emily (born 20/11/01) and twin boys, Frederick and Barnaby (01/08/04). They live in Patney, Wiltshire.Date of Birth 28th November 1965.The British Forces Foundation is a member of COBSEO, Association of Charitable Foundations and the Fundraising Standards Board. Mark is a member of the Cavalry & Guards and Royal Automobile Clubs."[1]   


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  1. First Defence About, organizational web page, accessed May 26, 2013.