Michael Berland

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Michael J. Berland was a partner in the business and political polling firm of Penn, Schoen & Berland until December 2006. A biographical note states that Berland "served as one of the lead analysts and consultants on Michael Bloomberg's successful 2001 New York mayoral campaign." [1]

The biographical note states that "with hands on experience in 80 countries in six continents, he is an expert in helping mulitnational corporations develop brand synergy on a global scale." Clients include "BP, Coca-Cola, KPMG, McDonald's, Siemens, Vodafone and Carnegie Hall." He consulted for New York City Mayor Michael Bloomberg in his 2001 race. Berland "graduated from the University of Massachusetts at Amherst". This information is only in the PDF version linked here, not in the HTML version of the document cited below in external links. [2]

An August 30, 2004 News release from Penn, Schoen & Berland and Landor reads in part: Presidential ImagePower® Study Compares Bush and Kerry to Well-Known Brands. Branding and the U.S. Presidential Candidates. August 30, 2004 – New York, NY – The Presidential ImagePower study released jointly by branding firm Landor Associates and research firm Penn, Schoen and Berland reveals how Bush and Kerry's respective supporters, as well as how undecided voters, perceive the two candidates. How do Bush and Kerry stack up? See the leading brands associated with each candidate. ... Between August 6th and 11th 2004, Penn, Schoen and Berland conducted 1,262 Internet interviews among a representative sample of registered voters who plan to vote in the upcoming presidential election and are familiar with both candidates and their respective running mates (Bush, Kerry, Cheney, Edwards). Results are grouped into three categories: likely Bush voters, likely Kerry voters and undecided voters. ..." [1]

He is married to Marcela Berland, also a business colleague.

Political Contributions

Berland contributed $2,000 September 17, 2003 to the Joe Lieberman for President Campaign. [3]


  1. PBS and Landor, "Presidential ImagePower 2004", August 18, 2004, p. 20.
  2. PBS and Landor, "Presidential ImagePower 2004", August 18, 2004, p. 20.
  3. "Joe Liberman for President Inc", acessed July 2007.

External links

Other SourcWatch Resources