Project Capricorn

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Project Capricorn was Philip Morris' project circa 2001 to change its corporate name to Altria Group as a public relations effort to improve perception of the company.[1]

Sourcewatch resources

External resources


  1. David Sylvia, Philip Morris Management Corporation Proposed Research Plan Memorandum. October 9, 2001. 3 pp. Bates No. 2085241706/1708

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