Project Rostock was an internal Philip Morris project that took place in Sweden circa 1995 that sought to examine what PM referred to as the "roots of neointolerance." The project was in response to proposed clean indoor air laws that would restrict smoking in public places. It attempted to answer the question of whether intolerance grows in a society that institutes sanctions against what PM called "limited types of segregation, like curtailing smokers rights." The idea was that if the project did in fact reveal a growth in social intolerance post-smoking bans, the company could compile this information and distribute it in other markets with an eye towards heading off similar restrictions elsewhere.
- Stig Carlson, Philip Morris C&B Program EEMA - 950000 Memo. August 4, 1994. 2 pp. Bates No. 2065260189/0190