Shari Z. Teitelbaum

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Shari Z. Teitelbaum was Director of Marketing and Sales Decision Support at Philip Morris. At her April 16, 2002 deposition in the U.S. Department of Justice 1999 case against the industry, Teitelbaum testified that Philip Morris markets its products to smokers 18 years old and older. Teitelbaum als testified that Philip Morris continues to conduct extensive research into the preferences of young smokers beginning at age 18, using focus groups, groups of three and in-depth, one-on-one interviews. Teitelbaum also testified that Philip Morris uses the term "herd smoker" to refer to the most popular cigarette brands, like Marlboro, Camel, and Newport, because these brands attract the largest share of young-adult smokers. She said that "Herd brands are 'the most popular, it's for smokers that would be likely to kind of follow the herd, kind of more of a group mentality type of thing."[1]


Shari Teitelbaum reported to Roy K. Anise, Group VP Marketing Information & Planning.

Sourcewatch resources

External resources


  1. DOJ SUPP PART 3 - PAGES 201-274.PDF Email attachment/Court filing. pp.. 231-232. June 14, 2005. Philip Morris Bates No. 5000936961/7034

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