Sue Adkins

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Biographical Information

"Sue Adkins is the International Director and Founding Director of Cause Related Marketing at Business in the Community. She joined in 1995 to set up the Cause Related Marketing campaign which was chaired by the likes of Sir Dominic Cadbury of Cadbury Schweppes and Tim Mason, Board Director, Tesco PLC, supported by the chairmen, CEOs or board directors of marketing of over 10 FTSE 100 / leading companies.

"Sue is now leading Business in the Community's work internationally on this agenda. She has worked with blue chip companies and NGOs throughout Europe, North and South America, Africa and Australasia. Sue has worked with many organisations to help them develop their corporate social responsibility, their community investment strategies and their partnerships, bringing them alive in the marketplace, taking them to scale by engaging customers and consumers.

"Before joining Business in the Community, Sue worked for part of the WPP Group as a consultant. Prior to this she was in marketing and buying for leading organisations in the retail, manufacture, service and agency sectors.

"Sue is a trustee of a number of UK and international charities; she is also a member of a board championing responsible advertising, a fellow of The Marketing Society and is the proud mother of Mia, and in her spare time is an obsessive milliner."[1]


Resources and articles

Related Sourcewatch


  1. Kids First Trust People, organizational web page, accessed October 3, 2012.