United Biscuits plc

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United Biscuits (UB) is one of the world’s leading producers of branded snacks businesses. Their portfolio of brands "includes such favourites as McVitie’s, Jacob’s, Carr’s, McCoy’s, Hula Hoops, McVitie’s Jaffa Cakes, KP, Mini Cheddars, go ahead!, Verkade, Sultana, BN, and Delacre. UB holds leading or strong number two positions in its core markets of the United Kingdom, the Netherlands, France, Belgium and Ireland. Moreover our brands and products have global appeal. We have a rapidly growing international business unit serving consumers from North America to the Middle East, Africa, and Australia." [1] wiki


In May 2012 it was announced that: "Kellogg, the US foodmaker, and Germany’s Intersnack are expected to be among the bidders for the salty snacks division of United Biscuits, whose brands include Hula Hoops and KP nuts. The private equity funds that own United Biscuits, Blackstone and PAI, are expected to start the formal process of selling the unit – estimated to be worth £500m – in September... The sale, which will be run by Credit Suisse, is expected to draw interest from a diverse group of private equity funds but also strategic bidders including Kellogg and Intersnack, the people said... The UK-headquartered United Biscuits was founded in 1948 following the merger of two Scottish family businesses: McVitie & Price and MacFarlane Lang. The group was bought by its current private equity owners in 2006 for £1.6bn. In July 2010, they hired JPMorgan and Goldman Sachs to conduct an auction of the entire business. Bright Food, one of China’s biggest food groups, entered into exclusive talks over a bid that would have valued the group at £2.5bn including debt. The talks ultimately ended without a deal." [2]



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  1. United Biscuits plc About, organizational web page, accessed August 1, 2012.
  2. FT Kellogg expected to bid for United Biscuits unit, organizational web page, accessed August 1, 2012.