VF Project

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

R.J. Reynolds' VF Project was a 1989 marketing plan targeting young, lower-class, less educated females with a new cigarette at that time referred to as "Project VF." The "target" was to be predominantly Caucasian women who were "street-wise," had "definitely no college degree," and were "lower/middle to lower class - blue collar" women employed in restaurants, retail jobs and mall stores.[1]

Sourcewatch resources

External resources


  1. R.J. Reynolds VF Project Field Marketing Research. Preliminary Data. Marketing research report. 6 pages. June 19, 1989. Bates No. 507176802/6807

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